Meet the owner

Championing the Intersection of Sports, Fashion, and Culture - lvlitup with Grant Swinton, NCAA All-American and Visionary Black Entrepreneur

Meet Grant Swinton, the dynamic force behind LVLITUP. A four-time NCAA All-American, Grant understands the pulse of athletes like no one else. His experiences on and off the field have fueled his journey as an entrepreneur, allowing him to build an influential space where sports, fashion, and culture converge. As a Black entrepreneur, Grant's vision extends beyond the conventional. He has created a brand that is not just a label, but a movement, a lifestyle, and a vibrant community. LVLITUP represents a spirit of pushing boundaries, of setting trends rather than following them.

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Grant's commitment to merging style, fitness, creativity, and empowerment manifests in all aspects of LVLITUP. From curating captivating stories on the blog that highlight pioneers and game-changers to creating unforgettable experiences through event planning and production services, Grant ensures that LVLITUP stays true to its ethos.

At the heart of LVLITUP is a commitment to individuality, diversity, and community, values that Grant embodies. He stands for those who dare to be different, who aren't afraid to stand out. His goal is to inspire, celebrate, and level up together, because for him, life isn't just about where you're going, but how you get there. Welcome to LVLITUP, the brainchild of Grant Swinton – where raw athleticism meets urban aesthetics."